Have you been tinkering away on an invention you hope will be the next big thing? Or, perhaps you've already built a better mousetrap but don’t know how to get it to market. Well, if you are connected with UW-Madison, you might want to talk with John Biondi.
Biondi is the director of Discovery To Product at UW Madison, and he’s the guy charged with helping people take their innovations from the lab to the marketplace. In this edition of Radio Chipstone, Biondi talks to contributor Gianofer Fields about the steps that take an idea from theoretical to being available at your neighborhood store.
"We work with them to try... figure out what we need to do in order to commercialize these innovations, whether that's to make a start up company out of them - which is what we primarily do here - or to help license them to other outside companies," says Biondi.
Material culture contributor Gianofer Fields curates the Radio Chipstone series. The project is funded by the Chipstone Foundation, a decorative arts foundation whose mission is preserving and interpreting their collection, as well as stimulating research and education in the decorative arts.