Officials from a dozen countries will visit Wisconsin's cranberry bogs Thursday. The trip is part of cranberry growers' efforts to promote the fruit to overseas markets. Tom Lochner is executive director of the Wisconsin State Cranberry Growers Association. He says growers first looked at international markets about a decade ago.
"We were in a situation where we had oversupply here, and low prices for the growers. The industry collectively made a decision that we had to grow the market, both domestically but also look at overseas markets. And we began to invest funding in those overseas markets," Lochner says.
Lochner says since then, cranberry growers have gone from exporting about five percent of their crop to exporting about 25 percent of the crop.
The countries taking a look at the state's bogs Thursday include Australia, the Czech Republic, and Germany.
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