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The New Price Point? 'Free'

Journalist Chris Anderson believes that businesses can profit by giving their material away on the Internet. His new book Free: The Future of a Radical Price explains how "free" can become a marketing technique, helping businesses gain credibility in an economy that increasingly values reputation.

The editor-in-chief of Wired magazine, Anderson is the author of The Long Tail. Previously, he was U.S. business editor at The Economist.

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