Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations

What Catches Your Eye?

4590231789_67e75de1e4_o.jpg
Wally Argus
/
Flickr

This is the time of year when people who have things to sell are pulling out all stops to get folks to buy their stuff. So what makes a good ad? How is it possible for a seller to get notice when so many are vying for attention?

Hallie Zillman-Bouche is the lead graphic designer for the Willy Street Co-op in Madison. She's also the daughter of an ad man.  She tells contributor Gianofer Fields that she's been selling things for so long she can't even really remember her first ad:

Gianofer Fields studies material culture at UW-Madison and is the curator of "It's a Material World" - a project funded by the Chipstone Foundation, a decorative arts foundation whose mission is preserving and interpreting their collection, as well as stimulating research and education in the decorative arts.

Original air date: 12/13/14

Audrey Nowakowski hosts and produces Lake Effect. She joined WUWM in 2014.