What Catches Your Eye?
This is the time of year when people who have things to sell are pulling out all stops to get folks to buy their stuff. So what makes a good ad? How is it possible for a seller to get notice when so many are vying for attention?
Hallie Zillman-Bouche is the lead graphic designer for the Willy Street Co-op in Madison. She's also the daughter of an ad man. She tells contributor Gianofer Fields that she's been selling things for so long she can't even really remember her first ad:
Gianofer Fields studies material culture at UW-Madison and is the curator of "It's a Material World" - a project funded by the Chipstone Foundation, a decorative arts foundation whose mission is preserving and interpreting their collection, as well as stimulating research and education in the decorative arts.
Original air date: 12/13/14