This is the time of year when people who have things to sell are pulling out all stops to get folks to buy their stuff. So what makes a good ad? How is it possible for a seller to get notice when so many are vying for attention?
Hallie Zillman-Bouche is the lead graphic designer for the Willy Street Co-op in Madison. She's also the daughter of an ad man. She tells contributor Gianofer Fields that she's been selling things for so long she can't even really remember her first ad:
Gianofer Fields studies material culture at UW-Madison and is the curator of "It's a Material World" - a project funded by the Chipstone Foundation, a decorative arts foundation whose mission is preserving and interpreting their collection, as well as stimulating research and education in the decorative arts.
Original air date: 12/13/14
