The raw water (or wild water) trend has been growing over the past few years in the United States. People search for wild springs, supplied by aquifers, gather it in containers (often glass bottles), and drink.
Some in the movement have eschewed modern sources of water, which go through heavy filtration to ensure its safety. Others are drawn to raw water for its purported health benefits.
Matt Hrodey wrote about the trend, and some of its more colorful advocates, in an article called Spring Fever featured in the July edition of Milwaukee Magazine.