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Friday on Lake Effect: MRI Silent Scan, Red Balloon, Photographing Retail, Longitudes of Silence

Friday on Lake Effect:

The effort to make MRI machines quieter and get better results. Then, did you notice that giant red balloon in the Olympic ceremonies? So did writer Liam Callanan. And photographer Brian Ulrich tries to wrap his arms and lens around a massive subject: consumerism. Finally, for Lake Effect essayist Richard Heddermann, it’s the Longitudes of Silence that are exactly what he’s looking for.