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Monday on Lake Effect: Marketing Wisconsin, 'Little Faith,' 'The Great Lakes Cycle'

Monday on Lake Effect:

Wisconsin’s new tourism secretary describes the fundamental battle in marketing the state to people around the country. Later, Eau Claire novelist Nick Butler discusses his latest book, which deals with the nature of faith and small-town living. And New York painter Alexis Rockman explains what inspired him to take on the Great Lakes as the subject for a whole series of work.


  • Sara Meaney, designee to be the Wisconsin Tourism Secretary
  • Nick Butler, author, Little Faith
  • Alexis Rockman, artist, The Great Lakes Cycle