beer

Americans are buying less beer from the country's largest breweries, and that has companies looking for new ways to attract customers.

You can see evidence in the beer aisle, where products like spiked seltzers and hemp-infused ales are aimed at the next generation of drinkers.

Now, 175-year-old Pabst Blue Ribbon is trying hard coffee.

master1305 / Adobe Stock

The rivalry between Miller and Budweiser is nearly as old as the beers themselves. However, the century-old fight took a new turn earlier this year when Anheusuer-Busch premiered an ad at the Superbowl attacking MillerCoors' use of corn syrup in two of its flagship beers.

The history of this competition — and its modern incarnation — is documented in this month's Milwaukee Magazine. The article, "The Big Beer Battle," was written by Matt Piper.

magdal3na/stock.adobe.com

Pabst Blue Ribbon, Miller High Life and Blatz beers are an integral part of Milwaukee history. And beyond their place of origin, they have another thing in common: each beer is a lager. Milwaukee is a city built on lagers, so it may come as no surprise that a festival this weekend is honoring that legacy through modern lagers.

Vennture Brew Co.

Milwaukee is known as one of the best cities for beer in the world. It's the headquarters of major beer companies, and, the city has seen an explosion of craft breweries in recent years. Milwaukee Magazine’s executive editor Chris Drosner writes about beer and tweets about it at @WIBeerBaron.

Pabst Brewing and MillerCoors have ended a legal dispute that had put the fate of Pabst Blue Ribbon, Schlitz and other blue-collar beers in doubt, reaching a settlement as a jury considered their case. Under the deal, MillerCoors will continue to brew the beers under contract for Pabst.

The price of beer could rise sharply this century, and it has nothing to do with trends in craft brewing. Instead, a new study says beer prices could double, on average, because of the price of malted barley, a key ingredient in the world's favorite alcoholic drink.

By projecting heat and drought trends over the coming decades, a team of researchers in China, the U.K. and the U.S. found that barley production could be sharply affected by the shifting climate. And that means some parts of the world would very likely be forced to pay much more for a beer.

Kevin J. Miyazaki / PLATE

Beer and cheese.

OK, now that we have your attention — we know you likely have enjoyed some delicious Wisconsin cheese with your favorite cold one. But have you ever paired them intentionally to bring out the best qualities in each?

Probably not. But this month’s Milwaukee Magazine’s cover story, The Milwaukee Guide to Beer and Cheese, suggests which cheeses and beers best compliment each other.

Rawf8 / Fotolia

Whether you talk about Pabst, Leinenkugel's or Schlitz (the beer that made Milwaukee famous), beer is central to Wisconsin heritage and identity. So, it is fitting that local, craft breweries are popping up across the state.

Lakefront Brewery

Well before dawn on Friday, hundreds of Milwaukee beer lovers will line up to buy a limited edition brew. Lakefront's Black Friday Beer doesn't go on sale until 8:00 a.m. But customers will bundle up and wait for hours, in what's become a new holiday shopping tradition.

Four years ago, Lakefront Brewery started offering a Black Friday Beer. Lakefront only sells it at the brewery, just north of downtown, and only on the day after Thanksgiving.

Chris Ranson / Lakefront Brewery

A UWM professor has teamed up with Milwaukee’s Lakefront Brewery to recreate an Iron Age brew, inspired by evidence her team uncovered in an archaeological dig.

A pointy-headed professor. A hand-painted heron. A steel fist rising in the air. These are all works of American art, of a sort — but you can't go to a museum to see them. You go to your local bar or craft brewery.

They're examples of beer tap handles, a business that's expanded in tandem with the explosion of growth in the craft beer industry. As craft brewers try to make their brews stand out in an increasingly crowded field, they're driving the expansion of a singular business: custom-made snazzy beer taps.

5,000-Year-Old Chinese Beer Recipe Revealed

May 23, 2016

A 5,000-year-old brewery has been unearthed in China.

Archaeologists uncovered ancient "beer-making tool kits" in underground rooms built between 3400 and 2900 B.C. Discovered at a dig site in the Central Plain of China, the kits included funnels, pots and specialized jugs. The shapes of the objects suggest they could be used for brewing, filtration and storage.

It's the oldest beer-making facility ever discovered in China — and the evidence indicates that these early brewers were already using specialized tools and advanced beer-making techniques.

Connie Ma / Flickr

Despite Miller’s merger with Coors and the subsequent move of its headquarters to Chicago, Milwaukee remains, solidly, a beer town.  But the difference today is that the beer landscape is no longer populated by monoliths.

In fact, it might be more like the early days of brewing here, when scores of smaller breweries competed to make the best brew.  This month, Milwaukee Magazine taps into the ever-expanding barrel that is beer in Milwaukee. 

Pabst Brewing Company Is Returning Home

Jul 15, 2015
Payton Chung, Flickr

Pabst Brewing Company has announced it will open a new brewery at the site of the original Pabst complex in Milwaukee.

The brewery was founded in 1844, but the company closed its Milwaukee headquarters and production line in December of 1996.

Reportedly, the new brewery will serve as the Pabst hub for innovation and new product ideas as well as for brewing brands made before prohibition.

Palm Tavern, Facebook

Draft Magazine released its annual list of America's 100 best beer bars, 2015. Wisconsin is home to three of them - all located within two miles of each other in Bay View.

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