When you hear the word entrepreneur or startup, there’s typically the connotation of reaching the bottom line of profit.
For two young Wisconsin entrepreneurs, that connotation almost led them away from starting a business. Josh Shefner, 23, and Claire Friona, 21, wanted to put their engineering skills to use but have it mean more than meeting a bottom line. So, they started Agricycle Global, a Milwaukee-based social enterprise. Their latest project, Jali Fruit Co., tackles the problem of food waste.