Milwaukee Record

Matt Wild is one of the co-founders of Milwaukee Record, which he and the other co-founder, Tyler Maas, describe as an online source for music, culture, and gentle sarcasm. Among the many cultural things Milwaukee Record keeps track of is a nearly exhaustive list of new music from local musicians.

Here's a selection from Matt's Milwaukee Music Roundup for November 2019:

Wavy V
"The Fools Have Gone To Bed"

Matt Wild is one of the co-founders of Milwaukee Record, which he and the other co-founder, Tyler Maas, describe as an online source for music, culture, and gentle sarcasm. Among the many cultural things Milwaukee Record keeps track of is a nearly exhaustive list of new music from local musicians.

Here's a selection from Matt's Milwaukee Music Roundup for October 2019:

Matt Wild is one of the co-founders of Milwaukee Record, which he and the other co-founder, Tyler Maas, describe as an online source for music, culture, and gentle sarcasm. Among the many cultural things Milwaukee Record keeps track of is a nearly exhaustive list of new music from local musicians.

Here's Matt's Milwaukee Music Roundup for September 2019:

Marielle Allschwang & The Visitations
"Roam"

Imagine you’re playing a trivia game at a bar. Your question: what’s the Wisconsin state animal? That seems like an easy question, especially if you grew up here. And if you answered “the badger,” you’re right. That is the official Wisconsin state animal. But here’s your follow up question: what seven other animals hold titles?

Milwaukee Record’s Tyler Maas didn’t know either, so he started digging through various state archives. He discovered an entire world of state symbols and icons he didn't know about.

Matt Wild is one of the co-founders of Milwaukee Record, which he and the other co-founder, Tyler Maas, describe as an online source for music, culture, and gentle sarcasm. Among the many cultural things Milwaukee Record keeps track of is a nearly exhaustive list of new music from local musicians.

In July, Lake Effect started a partnership with Milwaukee Record based on that list called Milwaukee Music Roundup. Here's Matt's Milwaukee Music Roundup for August 2019:

We’re starting a new partnership on Lake Effect. Matt Wild is one of the co-founders of Milwaukee Record, which he and the other co-founder, Tyler Maas, describe as an online source for music, culture, and gentle sarcasm.