If you post about this year's elections on a blog or on social media like Facebook, you may wind up being a tiny part of new Milwaukee-based study. Researchers at UWM and Marquette University hope to use data science to learn more about voter priorities.
Political polls, usually done by telephone, already tell us some things about potential voters. But UW-Milwaukee marketing professor Purush Papatla says polls have shortcomings.
"Polling can only done at certain times. And, polling takes time to get the data back, and analyze and find the results," Papatla said.