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Milwaukee Magazine Finds Out 'Why Do We Love Milwaukee?'

Trevor Patt, Flickr

Milwaukee Magazine has long tried to establish what makes up the best the city has to offer. The annual “Best Of” issue has recognized much of what could be called “Distinctive Milwaukeeana.”

But this year, the magazine’s editors took a different approach. They reached out to hundreds of regular Milwaukeeans to ask them a simple question – “Why do you love Milwaukee?”

Associate Editor Claire Hanan joins Lake Effect's Mitch Teich to share the story of the issue, and how the approach changed this year.