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Wisconsin Launches Campaign to Fight Heroin

The awareness campaign Att. Gen. J.B. Van Hollen kicked-off Wednesday will include media ads and videos on You Tube.

Van Hollen says he wants to let Wisconsin residents know how prevalent a problem heroin use has become across the state. The drug is highly addictive and potent, and can kill.

Heroin is cheaper than it was decades ago and easier to find. Addiction experts say people sometimes turn to heroin, after they can no longer access medicines to get high.

The Attorney General introduced his awareness campaign Wednesday in Madison, and will take it to other cities this week including Appleton and Wausau.

One video features state Rep. John Nygren. His daughter struggles with a heroin addiction.