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Milwaukee's Only Cuddlist Explains What It Means To Be A Professional Cuddler

John Sturdy

There’s a growing body of research on the importance of human-to-human contact. Studies have found that physical interactions with other people can reduce stress, improve physical health, and increase compassion.

So it may be unsurprising that more and more people are turning to professional cuddlers to improve their overall well-being.

Denise Loveridge is a professional cuddler and the only person in the Milwaukee-area licensed through the Cuddlist organization. Loveridge was featured in this month’s Milwaukee Magazine and she spoke with Lake Effect’s Joy Powers about the work of a professional cuddler.

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Joy Powers joined WUWM January 2016 as producer for Lake Effect. Most recently, she was a director and producer for The Afternoon Shift, on WBEZ-fm, Chicago Public Radio.