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Lake Effect Weekend: Online Campaigning, 'American Madness,' Forest Home Cemetery

This weekend on Lake Effect:

We learn how an increasing reliance on social media is influencing political campaigning and the world of activism. Then, we learn about QAnon and what can make conspiracy theories attractive to some people. Plus, we learn about Milwaukee’s Forest Home Cemetery - which used to be considered the city’s first park.


  • Amber Wichowsky, associate professor of political science at Marquette University; Purush Papatla, professor of marketing at the UW-Milwaukee
  • Tea Krulos, author, American Madness: The Story of the Phantom Patriot and How Conspiracy Theories Hijacked American Consciousness
  • Sara Tomilin, assistant executive director of Forest Home Cemetery