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Tuesday 11/15/22: substance use services, holiday shopping, embryologist, Black doulas

Today on Lake Effect, we look at how money from a national opioid settlement can improve substance use disorder services in Milwaukee County. Then, a UW-Milwaukee marketing professor explains why you’re already starting to see holiday sale ads and what’s unique about this holiday shopping season. We speak with a local embryologist who just retired after working nearly 40 years in the field of reproductive medicine. Plus, tell you about a doula training program that aims to support birthing people of color.


  • Rob Henken, president of the Wisconsin Policy Forum
  • Purush Papatla, professor of marketing at UW-Milwaukee
  • Mark Roesler, recently retired embryologist
  •  Kay’La Mumford, executive director of Birth & Embrace Communities Inc.