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A business model for social good

Elora Hennessey
UWM Photo Services
Melissa Scanlan is a professor at UWM’s School of Freshwater Sciences.

Meet a water policy expert whose new book lays out a blueprint for creating alternate corporate business models called “cooperatives,” which incorporate green practices, pay living wages and preserve jobs in the community. The best ones have an auditing system in place to show that they’re producing those triple bottom-line returns, says Melissa Scanlan, director of the Center for Water Policy at UW-Milwaukee.

On this episode of Curious Campus, we talk with Scanlan about cooperatives and her new book, “Prosperity in the Fossil-Free Economy: Cooperatives and the Design of Sustainable Businesses.”

The University of Wisconsin-Milwaukee produces the <i>UWM Chancellor’s Report</i> and <i>Curious Campus</i>, a show about science, discovery and culture.