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Kalmbach's 'Scale Auto' Celebrates 40 Years

scaleautomag.com

Lake Effect speaks with contributor and car writer Mark Savage every month about trends in the automotive industry - from the minutiae to the bigger picture. But Savage also writes about much smaller cars - model cars, in fact.

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"It's kind of creating your own special world in miniature because it's smaller and it's easier to deal with and you can fill a room or a house with it," he says.

Savage is the editor of Kalmbach’s Scale Automagazine, a biweekly magazine devoted to replicas of cars, from model kits to die cast cars that hobbyists customize.

Some 20,000 people subscribe to the magazine, which is just turning 40 years old. Our other auto contributor, Dan Harmon, talks Savage about the state of the model automotive industry:

Dan Harmon was one of the original members of Lake Effect (formerly At Ten). He started at WUWM in November of 1998 and left December of 2015 after 17 years of production.
Mark Savage writes the auto review column, Savage On Wheels, for WUWM (formerly for the Milwaukee Journal Sentinel) and Savageonwheels.com. He is the former executive editor of American Snowmobiler magazine and FineScale Modeler magazine, both part of Kalmbach Media in Waukesha.