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Attack Ads Turned Off Voters, Polls Show

Pollsters find that negative advertising during this fall's campaigns displeased prospective voters more than ever. But while complaints about attack ads persist, the strategy is not likely to disappear. NPR's Peter Overby reports.

Copyright 2002 NPR

Peter Overby has covered Washington power, money, and influence since a foresighted NPR editor created the beat in 1994.