WUWM is Yours. Truly. We don’t answer to parent companies, billionaires or controlling interests. We are not captive to the incentives of influencer-driven news or the next revenue cycle.

That doesn’t make us better than other sources of news and programming, but it makes us different, and that difference matters. It allows us to focus on journalism and storytelling that serves both the public good and serves you.

With funding for the Corporation for Public Broadcasting eliminated, there is no longer a clear national standard for what public broadcasting means in United States. That responsibility now belongs to all of us. That’s why we’re launching the Yours. Truly. campaign.

Designed in partnership with Milwaukee-based ad agency SRH, Yours. Truly. is an invitation to a civic conversation about where news comes from and why public matters.

Because nobody owns us but you … our listeners, our supporters, and the community we serve. We came from here. We answer to here. And we belong to you.

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Community Engaged Reporting

Community feedback shapes our coverage and fuels initiatives like Bubbler Talk, 2025 focus on immigration and the 2026 launch of Beats Me.

Solutions Journalism

We have developed a more rigorous practice of Solutions Journalism and have applied this to the issue of affordable housing in the region. This resulted in the series Seeking Solutions: Keys to Home Ownership which sought to shed light on this systemic issue.

Daily Impact

Timely, public-service reporting, from flood recovery to literacy, connects and informs Southeast Wisconsin.

'We're not FEMA, we're just brothers from Milwaukee': Meet the men helping with free flood cleanup

Wisconsin Gov. Tony Evers declared a state of emergency after what’s been called a 1,000-year flood in southeastern Wisconsin. The storms quickly overwhelmed water systems, leading to severe flooding across the Milwaukee area. And with help hard to find, a few community organizers sprung to action draining basements and clearing property.

Caring for the little things: The story of Shea Garden

Shea Garden is easy to overlook, but it contains the story of how neighbors, students, and artists transformed a public nuisance into a place of peace – and passed it onto a new generation.

Teaching Milwaukee adults to read: How free programs can get parents back on track

Literacy Services of Wisconsin helps adults who want to get their high school diploma or strengthen their reading skills to fill out job applications or file paperwork.

At WUWM, our vision, mission and values guide everything we do, from the stories we report and tell, to building a high-performing workplace culture driven by accountability, joy, respect and fairness, and to our interactions with the communities we serve.

The majority of WUWM's funding comes from listener donations, foundations and business sponsorships.