Tuesday on Lake Effect:
A Madison doctor tries to eliminate a key barrier to affordable care – insurance. We’ll talk with Dr. Will Schupp about his newly opened clinic that employs “direct primary care". Then, a new multi-platform news network debuts in Milwaukee, and tries to change how news stories are told. A Milwaukee man’s new memoir gives us a unique view of growing up in 1960s and 1970s New York. And, we learn the place of digital billboards in the sky and in the art world.