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Friday on Lake Effect: Travel Conference, Science of Virtue, Positive Exposure, Itzhak Perlman

Friday on Lake Effect:

How cities such as Milwaukee are hoping to lure international travelers – and their money in 2015 and beyond.

Later, a multi-million dollar grant goes to Marquette University to study the science of virtue.

A former fashion photographer illustrates the beauty in people with diverse medical conditions.

We’ll chat with world-renowned violinist Itzhak Perlman ahead of a Saturday concert in Kohler.