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Lake Effect Weekend: Marketing Wisconsin Tourism, Illustrator Casey Hoaglund, 'Little Faith'

This weekend on Lake Effect:

Wisconsin’s new tourism secretary Sara Meaney describes the fundamental battle in marketing the state to people around the country. Then, we meet the Milwaukee illustrator behind musician Trapper Schoepp's "What You Do to Her" music video that addresses the epidemic of sexual violence. Plus Eau Claire novelist Nick Butler doesn’t need anyone to sell Wisconsin to him - his latest book deals with the nature of faith and also the nature of small-town Wisconsin.


  • Sara Meaney, designee to be the Wisconsin Tourism Secretary
  • Casey Hoaglund, illustrator
  • Nickolas Butler, author, Little Faith