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Lake Effect Weekend: On-Site in the Brewery District

This weekend on Lake Effect:

Our "On-Site" series heads to the Pabst Milwaukee Taproom & Brewery in the heart of the city's Brewery District. Historian John Gurda and former architecture critic Whitney Gould, discuss the evolution and transformation of the area. Then, photographer Paul Bialas talking about his work documenting the once abandoned brewery site. Later, the owner of Milwaukee Brewing Company and Pabst Milwaukee's head brewer talk about their craft. Plus, musicians Trapper and Tanner Schoepp underscore the evening as the show's house band. 


  • John Gurda, historian; Whitney Gould, former architecture critic for the Milwaukee Journal Sentinel
  • Paul Bialas, photographer
  • Jim McCabe, owner of Milwaukee Brewing Company; Zack Krueger, head brewer, Pabst Milwaukee Brewery
  • Trapper & Tanner Schoepp, musicians