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Wednesday on Lake Effect: WI Gay History, Newhall House Fire, American Advertising Cookbooks

Wednesday on Lake Effect:

It's a best of Wisconsin authors show, starting with a book on Wisconsin’s early gay history that hopes to give more insight into omissions and misconceptions about LGBT people. Then, we’ll learn about Milwaukee’s Newhall House Fire, which remains one of the deadliest hotel fires in U.S. history. And the author of American Advertising Cookbooks explains how things like JELL-O®, bananas, and SPAM® became household staples.


  • Dick Wagner, We’ve Been Here All Along: Wisconsin’s Early Gay History
  • Matthew Prigge, Damn the Old Tinderbox: Milwaukee’s Palace of the West and the Fire That Defined an Era
  • Christina Ward, American Advertising Cookbooks: How Corporations Taught Us to Love SPAM®, Bananas, and JELL-O®
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