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Lake Effect Weekend: Super Bowl Philosophy & Commercials, Bubbler Talk, The Flash Nites

This weekend on Lake Effect:

A philosopher muses on the cultural importance of the Super Bowl. Then, we learn how Super Bowl ads try to tap into a magical formula that makes them stick with audiences. Bubbler Talk meets the man behind Wisconsin’s witty highway safety messages, and we meet The Flash Nites — a local couple that illuminate abandoned places through their photography (literally).


  • James South, professor of philosophy, Marquette University
  • Jim Pokrywczynski, associate professor of strategic communication, Marquette University
  • Bubbler Talk (series)
  • Katie and Chris Robleski, The Flash Nites