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Tuesday on Lake Effect: MMAC, 'American Madness,' Milwaukee Public Museum & Betty Brinn Colocation

Tuesday on Lake Effect:

We learn how the Metropolitan Milwaukee Business Association is working to increase Black and brown representation at big businesses. Then, we learn about QAnon and what can make conspiracy theories attractive to some people. Then we learn about new plans for the Milwaukee Public Museum and Betty Brinn Children’s Museum to colocate under a new roof, plus an essay about hearing loss and feelings of isolation.


  • Tim Sheehy, president of the Metropolitan Milwaukee Association of Commerce (MMAC)
  • Tea Krulos, author, American Madness: The Story of the Phantom Patriot and How Conspiracy Theories Hijacked American Consciousness
  • Brain King, executive director of the Betty Brinn Children’s Museum; Dr. Ellen Censky, president and CEO of the Milwaukee Public Museum
  • Jan Wilberg, Lake Effect contributor