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Transforming Ideas into Action: UWM's Student Start-Up Challenge

Jon Strelecki

One of the most valuable experiences students can have in college is learning how to take their ideas and transform them into action. That is the idea behind the Student Start-Up Challenge at UW-Milwaukee. It's a program where students compete for tens of thousands of dollars in resources that allow them to launch their own businesses while still in school.

On this edition of UWM Today, meet the people behind the initiative and one student who is spreading her wings as an entrepreneur. Host Tom Luljak talks with Brian Thompson, president of the UWM Research Foundation; Ilya Avdeev, assistant professor of Mechanical Engineering and student Katrina Carriveau.

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Tom Luljak is the vice chancellor of University Relations and Communications at the University of Wisconsin - Milwaukee. In addition to directing the university's communication programs, Luljak serves as an associate lecturer in UWM's Department of Journalism and Mass Communication, teaching courses in corporate communications and sports marketing.