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UWM Marketing Researchers Discuss The Power of Social Media in Advertising

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Jon Strelecki
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Tom Luljak and guests

Social media has changed everything when it comes to advertising.

UWM marketing researchers Purush Papatla and Amit Bhatnagar are uncovering what makes us “like,” “share” and -- most importantly -- buy with influence from social media.

They discuss their work with host Tom Luljak.

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Tom Luljak is the vice chancellor of University Relations and Communications at the University of Wisconsin - Milwaukee. In addition to directing the university's communication programs, Luljak serves as an associate lecturer in UWM's Department of Journalism and Mass Communication, teaching courses in corporate communications and sports marketing.