political ads

As election season picks up, so does the negativity. One of the ways voters see this is in opposition research, or gathering and sharing negative news on candidates. So how does this world work? And how is it changing politics in Wisconsin?

But conservatives say wealthy liberals are also making big donations in the contest between Susan Crawford and Brad Schimel.

Political ads are used to rally voter support and persuade undecided voters why a candidate is or isn't the right person to lead our community. But many of these ads are negative and this negativity could impact voter turn-out in the state.