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Latino-owned gym takes personalized approach with clientele

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Vive La Fitness is a Latino-owned and operated gym on Milwaukee’s South Side. WUWM’s Rafa Munoz visited the studio and spoke with the owner, Sonia Vernier about the gym’s mission, its programmatic approach and the challenges of operating a gym during a pandemic.

The interview was done in Spanish and translated by Rafa.

Rafael Muñoz-Echavarria was WUWM's community engagement coordinator 2022-2023.