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Economy & Business

Twitter To Allow Advertisers To Target Customers

DAVID GREENE, HOST:

NPR's business news starts with targeted advertising.

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GREENE: Twitter has decided to allow advertisers to target their customers. However, unlike Facebook and Google, Twitter will allow its users to opt-out if they're concerned about privacy. Still, the company is projecting ad revenues of a half-billion dollars this year and double that in 2014. Transcript provided by NPR, Copyright NPR.