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The Economics of Apologies

NPR

Companies know that when they screw up big time they need to issue an immediate and comprehensive apology. But what about the smaller stuff? If a company gets your order wrong or sends you a faulty product, what should they do? That's the topic of a new paper on the economics of apologies. A group of economists partnered with the ride-sharing app Uber to try and figure out the most effective way for a company to apologize to a wronged customer.

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Cardiff Garcia is a co-host of NPR's The Indicator from Planet Money podcast, along with Stacey Vanek Smith. He joined NPR in November 2017.
Stacey Vanek Smith is the co-host of NPR's The Indicator from Planet Money, and is a correspondent for Planet Money.