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Radio Chipstone: Merchandising at Willy Street Co-op

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Caitlyn Tompkins
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Willy Street Co-op Display

Thanksgiving is approaching and if you haven't started shopping yet, you might want to get busy.

Mike Burns is the Visual Merchandiser for the Willy Street Co-op in Madison. It's a grocery cooperative owned by the people who shop in the store.

Burns says merchandising is one of the most studied fields in America. In this edition of Radio Chipstone, he tells contributor Gianofer Fields that no matter what you are trying to sell, there is only one goal in site.

Gianofer Fields studies material culture at UW-Madison and is the curator of Radio Chipstone - a project funded by the Chipstone Foundation, a decorative arts foundation whose mission is preserving and interpreting their collection, as well as stimulating research and education in the decorative arts.

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