Radio Chipstone: Finding The Perfect Fit

Jan 26, 2019

The end of January is a bit late to talk about resolutions, but material culture contributor Gianofer Fields has finally made one she was able to keep. Her resolution: find a bra that fits.

For the approximately 50 percent of the population who don't wear bras, this search might seem like a silly thing. But for those who do wear them, the struggle to find something barely tolerable, let alone comfortable and supportive, is real.

According to MarketWatch, foundation wear is a $12.4 billion industry (and growing). Trillian Bergmann and Meredith Northway are in the business of helping those who need the support find something that fits at La Lingerie in Madison. In this edition of Radio Chipstone, Bergmann and Northway hope to help the bra wearing community make peace with the devil:

Material culture contributor Gianofer Fields curates the Radio Chipstone series. The project is funded by the Chipstone Foundation, a decorative arts foundation whose mission is preserving and interpreting their collection, as well as stimulating research and education in the decorative arts.