Search results for

Two candidates are vying for Milwaukee mayor in the upcoming Wisconsin general election: incumbent Mayor Tom Barrett and Democratic state Sen. Lena…

The weather is cooling down and it's time to take a load off and snuggle under the blankets. NPR's Life Kit podcast shares 11 ways to embrace leisure and relaxation this fall season.

Lake Effect essayist Alexandra Rosas comes from a more recent immigrant family – having come here from Colombia in the 1960s. She remembers her family’s…

Depending on when and where you see musicians Julie Patchouli and Bruce Hecksel, they might be playing under the name Patchouli or they might be called…

Election Day is right around the corner here in the U.S. But Nov. 6 isn't just a day of civic engagement here in Milwaukee. It's also the day that the…

We’re in the midst of ethnic festival season in Milwaukee. Events such as Polish Fest, German Fest, and Festa Italiana have already passed. Many are…

Tuesday on Lake Effect: As the nation continues to react to the violence in Virginia over the weekend, we explore how diversity works in one Milwaukee…

The season of shopping is upon us, and retailers and marketers are bombarding us with messages about purchasing. The average person is exposed to more than 4,500 commercial messages every day. So what is it about an ad – whether it’s traditional or digital – that stops us in our tracks? And what features of advertising actually lead us to buy? Insights are coming from a tsunami of data provided by buyers themselves, thanks to digital advertising and social media. On this episode of Curious Campus, we talk with Purush Papatla, a professor of marketing at UWM, about how social and data scientists are mining this sea of information to uncover the secrets of consumer behavior.

At 5:45 a.m. on the morning of my last day in Detroit, I groggily emerge onto the street outside the Westin Book Cadillac Hotel.I love cities in the dawn…

Geraud Blanks has always been willing to push boundaries — from his early days at UWM leading the student organization SCOPE to his work as chief innovation officer at Milwaukee Film.