Wisconsinites will vote for state Assembly candidates in the general election Nov. 3, 2026.
This is the second election under more competitive district maps, but the first election for this particular Senate seat under the new maps.
What do the Wisconsin Senate and Assembly do?
The Wisconsin Legislature is made up of 99 Assembly representatives and 33 senators from across Wisconsin. Together, they have the power to create, amend and repeal laws.
The Legislature plays a major role in deciding how to use taxpayer-funded state revenue every two years in the biennial budget. Whether more or less money is spent on education, economic development, tax relief — that is decided by the majority in the Legislature, along with Wisconsin's governor, who has to sign the budget, and other bills, into law.
What's at stake?
The Wisconsin Legislature has been firmly controlled by Republicans for more than a decade, under gerrymandered legislative maps.
Those maps were thrown out by the liberal-majority Wisconsin Supreme Court in 2023, which prompted the Legislature to approve new maps proposed by Gov. Tony Evers.
Democrats now have a chance of winning the majority in the Assembly, if they win a handful of competitive districts.
Republicans are likely to maintain their majority in the Assembly. According to JR Ross with WisPolitics.com, Democrats would have to sweep almost all of the "swing" seats and hold on to a few they won by the skin of their teeth in 2024, to have a chance of gaining a majority in the Assembly.
Assembly District 9
Assembly District 9 covers West Milwaukee and part of the south side of Milwaukee, including the Layton Park neighborhood and Southgate.
Incumbent Democratic Rep. Priscilla A. Prado is running for reelection. She will face Republican Samuel Guerrero in the Nov. 3 general election. Prado beat Democrat Mimi Reza in the Aug. 11 primary.
WUWM sent a questionnaire to the candidates. Their responses below may be edited for length and clarity.
Priscilla A. Prado (Democrat, incumbent)
Current occupation: Tax & Bookkeeping Professional & Small Business Owner, Incumbent for Assembly District 9
Why are you running for this office?
My public service has always been rooted in ensuring that communities that have historically been overlooked, underrepresented, or excluded have a voice in government. As a leader within my community, I want my neighbors to see someone that looks like them at the Capitol, to know that their values are being represented by someone who understands their culture and hardships. As the founder and Chair of the Wisconsin Hispanic Legislative Caucus, I have worked to elevate Latino voices in policymaking, increase civic engagement, and advocate for policies that expand opportunity and representation.
In WUWM's election survey, affordability is the top concern listed by voters. How would you work to address cost of living issues in Wisconsin?
The rising cost of living is one of the biggest challenges facing Wisconsin families, and I believe we need practical solutions that provide real relief. I support expanding the Homestead Tax Credit and increasing the income threshold so more homeowners and renters can access this important tax relief.
I also believe we must fully fund our public schools to reduce the burden on local property taxpayers. When the state does not provide adequate funding for education, local communities are forced to make up the difference through property taxes. By investing in our schools, we can provide students with the resources they need while helping make property taxes more manageable for families.
A Marquette poll earlier this year found 70% of WI voters think the costs of large data centers are greater than the benefits they provide. How do you plan to address concerns about data centers?
I believe lawmakers must carefully consider all factors before approving large-scale developments. While these projects can create jobs, these temporary economic benefits shouldn’t come at the expense of our quality of life. We protect our communities by considering the impacts on clean air, water access, energy use, and local infrastructure. Residents deserve a voice in decisions that affect their neighborhoods and their future. I support a thoughtful approach that balances economic development with responsible planning. Data centers should be evaluated on their full impact to Wisconsin residents so that we can protect Wisconsin’s natural resources and ensure growth benefits the communities where these facilities are located.
What are your top state budget priorities?
My top state budget priorities are investing in our public schools, providing property tax relief, and expanding access to affordable housing.
Fully funding public education must be a priority so our schools have the resources they need while reducing the burden on local property taxpayers. When the state steps up its commitment to education, we can help create more predictable and manageable property taxes for Wisconsin families.
I also believe we need to make housing more affordable by supporting policies that increase housing supply, expand opportunities for families and seniors, and ensure that people can afford to live in the communities they call home.
How do you plan to remain accountable to the people of Wisconsin?
I believe accountability starts with transparency and open conversation. I work to be the person people feel they can come to, their neighbor who represents our community’s values at the state level.
I have always encouraged constituents to reach out to my office for assistance, to share their concerns, and to provide feedback on the issues that matters to them most. Listening to the people I represent is one of the most important parts of public service, and I believe strong communities are built through collaboration.
Please list any notable endorsements you've received.
Organizations:
- Wisconsin Education Association Council (WEAC)
- National Association of Social Workers (NASW)
- Wisconsin Laborer's District Council (LiUNA)
- Voces De La Frontera
- Forward Latino
- Wisconsin Civic Muslim Alliance
- Milwaukee Police Association
Elected Officials:
- County Executive David Crowley
- Mayor Cavalier Johnson
- State Representative & Assistant Minority Leader Kalan Haywood II
- State Representative Angelito Tenorio
- State Representative Christine Sinicki
- State Representative Karen Kirsch
- State Representative Tara Johnson
- Alderperson JoCasta Zamarripa
- Alderperson Scott Spiker
- Alderperson Peter Burgelis
- County Supervisor Caroline Gomez-Tom
Samuel Guerrero (Republican)
Samuel Guerrero did not respond to WUWM's candidate questions and does not have a campaign website or social media page.
Support for WUWM's Voter Guide is provided by Milwaukee Turners.
