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The Origins of 'One Call, That's All'

Gruber Law Offices
Milwaukee attorney David Gruber next to his Law Office's ad.

It’s tough to watch local television, or listen to commercial radio, or drive on the highway without encountering an ad for a personal injury law firm.

In Milwaukee, there’s one set of commercials that is especially ubiquitous:

Or maybe you’ve seen it in Spanish:


It’s hard to separate Milwaukee attorney David Gruber from his “One Call, That’s All” slogan.  But it turns out that phrase does not originate with Gruber.

Milwaukee Magazine senior editor Matt Hrodey tells the interesting story of “One Call, That’s All” in an article for November issue of the magazine: